Forget the Mini - I want a Ka!
Nicholas Frankl, London.
SEE ALSO: Ford Buyer's Guide
Good news! Ford's "bold styling statements" are
finally beginning to communicate their intended
message. That the company, which produced that
original black car, has moved on, not just in
terms of mass market "World Car" appeal and the
Ford 2000 ideology is a tremendous boost to the
consumer who hopefully will no longer have to
suffer duff design. The desire to be different
in a mass market that, thanks to all those
CAD/CAM computers and identical industry wide
requirements, has manufactured over the last ten
years a plethora of faceless models with all the
character of lawnmowers.
The world no2 is now on a charge to transform
it's dowdy image - you know the one - take the
new Fiesta and Mondeo/Contour/Mystic which are
actually quite good cars, but their image -
unless your company paid for it - was never
quite what one aspired to, there seemed to be a
lack of street credibility, of kudos if you
will. But times they are a changing, OK, The
revamped Scorpio was not "A bold Styling
statement" simply a bold styling mistake, which,
in light of the new facelifted Mondeo looks even
more the ugly duckling it always was. But, no
one said leading edge design was easy.
Now with the launch of the new baby Ka - and
isn't that name going to cause some fun - Ford
has found a new direction that one must assume
will flow from the bottom all the way through
the ranks and lines of the various forthcoming
machinery.
Having just returned from the Sardinia press
launch, and very professional and pleasant it
was too, I must admit that the Ka is great. NO,
it doesn't go like a GTI and YES, it should and
probably will have a larger engine in a year or
so's time. But that is really a detail, and more
fool Ford for launching the Ka in a hilly region
that laid as much emphasis on the oomph factor,
than the rest of the package. The 1.3 Endura E
may well be proven, light and reliable, but
surely the 1.25 Zetec would have been far more
appropriate and most certainly more eager 60bhp
versus 75bhp. The result is a 0-60 time of 14
seconds and no real mid-range effort at all, in
fact to pass a truck - as I nearly found out to
my peril- you must take a long run-up preferably
downhill. Fortunately this little bambino -
though don't be surprised, as it is not a small
car in the FIAT 500 sense, is not about
combustion and all things oily and unpleasant,
but about cosmopolitan lifestyle, irrelevant
hairdo-s and colour co-ordinated mobile phones (
a Ka option by the way).
What Claude Montana did for fashion the Ka does
for the brat pack. This first in "New Edge
Design" is the result of well conceived and
received concept car, draped over the Motor Show
catwalks about three years ago.
The executive decision, very much like the ones
that produced the Dodge Viper, Vauxhall Tigra
and Renault Twingo was GO. The end result is
nothing short of brilliant. The "happy" car is
what city driving should be about. Namely having
a ball, going shopping, cruising the high street
and picking up the
kids..in style. I'm told that there is no
demographic of the typical Ka customer, that
anyone from 17 to 70 could be expected to buy
the car. Normally I'd disregard this as PR
truffle, but on this occasion I could see both
young guys and gals (with well to do parents)
and funky 40's generation flunky-s taking up the
keys and having a seriously good time with this
type of vehicle. I refer to it as a type, as I'm
told that this segment (which previously had
been ignored... poor thing) is on a bit of a
boom, much like we saw, or were told, that the
MPV segment was three years ago. Was being the
operative word. It is in a bit of nose-dive in
Europe right now.
Currently accounting for 32% or 3.85 million
vehicles a year in Europe, the forecast for 2000
is 35% or 4.5 million vehicles a year an
increase of over 600,000 hungry buyers with
money in their trousers (Versace, darling) and
glints in their eye (well, behind the Ray Bans
anyway). Most surprising of all is that these
fashion wanna-bees will actually be buying a
rather competent car in all respects. The
handling, sure footed enough not to upset Gran
on her way to bowling (ooopps what am I saying?
I mean Karate rollerblading practice) but lively
enough to provide for good fun and nippyness in-
and-around town, plus civilised open road
driving and dare I say it the odd motorway
blast..etc.
The interior is a standard multi-colour affair
assured to neither offend nor appeal, the
instrumentation however is spot on, with
ingenious air vents and the best "glove box"
(that incorporates a revolving
CD/sunglasses/document holder) I've seen,
period. The much championed clock is a nice
touch although it reflects off the wind screen,
the neatest bit about it being that the knob
that adjusts the hands is also a fibre optic
cell that blinks red to signal the activated
immobiliser. Power assisted steering, passenger
air bag and the CD system are optional, as are
alloy wheels and a sunroof that's in the pipe
line, but this depends upon which Ka you choose.
Ka or Ka2. The main difference is the standard
power steering that also gives you a longer
final gear ratio, plus slightly wider tyres and
central locking. Space in a small car is what
the whole equation rests on, and here we have
what one might describe as a small problem.
Because although promoted and described as a
full four seater, the rear room is only really
big enough if the driver and front passenger are
feeling very short indeed or if the passenger
goes by the name of baby. 2+2 would be a better
description, with mummies and little ones the
main occupants.
Realistically, I doubt that the rear room will
present a problem, especially over the short
distances 5that this car will predominately be
driven and besides I've always found half the
fun is cramming five mates into a space designed
for four.
Will it sell? I think so, but as Ford have yet
to announce prices it's difficult to say. The
talk is of under œ7500 and maybe even under
œ7000 ($10,500)for the basic Ka, with suitable
insurance ratings too. Similarly no figures have
been given as to the amount that Ford are
planning to shift in the first year, but I would
have thought it must be around 100,000 units in
the UK, with Germany, France and Italy taking
similar quantities. Sorry to say that despite
the Ka having passed all the latest crash tests,
there are no plans to introduce it to the US
market, whether this policy will change is
anyone's guess, my advise is to lobby Dearborn,
as I know of no other car previously available
or on sale today that combines such a wide range
of desirable qualities at the price and with so
much generation X factor.